About OUMA

Scandinavian sauna essentials.

OUMA is a Scandinavian wellness brand taking shape around a simple idea: thoughtful essentials for sauna, rest and everyday rituals.

Our upcoming collection includes a bucket-style sauna hat, a sauna sitting towel and a reusable water bottle. Quiet beige tones, simple forms and a considered approach connect the collection.

A quieter sauna ritual

We are developing each concept around a specific moment: comfort in the heat, a softer place on the sauna bench and a cool drink between sessions. The OUMA Sauna Set brings the three essentials together.

Follow the first collection

OUMA is currently preparing for launch. The imagery you see is AI-generated concept imagery, not photography of finished samples. Final products, materials and dimensions will be confirmed before orders open.

Read our collection and launch FAQ or join the OUMA launch list.